Whether social support does not admit, our country economy continued downward is indisputable fact. Now entity economic weakness, competition is becoming more and more heated, hardware industry, in particular, almost sank into the mire of chaos, in the face of serious product homogeneity, single sales channel, price system chaos, have a bit inadvertent, will be eliminated by the market. However, when most of the hardware brand in deep development dilemma, the state sent hardware but with accurate market positioning, development strategy of advanced and deep deposits of technology and talent in inverse city, sales performance is not ".
With industry research survey, found that metal bond sent top ten locks in the following three aspects to do well and is worthy of reference for other industry brand.
The first is to get rid of imitation, plagiarism. Hold the biggest trick is to pull their products in appearance on brand level, and then they use their approach to sales, thus win the market. Bond pie hardware research found, however, although shanzhai is good at imitating and copying, and even a little tricks in appearance, but on the core technology, has revealed short board, hardware is the product use frequency is very high, opening and closing rate was less than, mutual opening rate drop down, consumers will not buy it. So send bond hardware studying the core of the product, on craft and material to attract consumers, and then get the favour of consumers. Don't tangle with fake imitation.
Secondly broaden the channels, not stick to traditional model. Bond pie hardware on the network also achieved good sales performance, and are working to set their own online shopping, in the information society, the traditional sales channels, though important, but is not the only, only dare to innovation, broaden the various sales channels, make the whole channel stereo, can sell siege, achieved great development.
The last is PinPaiZhan war ". No matter how the market chaos, hardware and the world of the future is necessarily brand in China, state sent hardware always pay attention to brand building, door lock is one of the top ten brand in China, not only the high annual advertising on CCTV, and through multiple channels of publicity, instill the concept of brand to consumers. At the same time, through strict price system with the development of the brand, expand the brand shop, to promote design theme, such as the means for the construction of the brand, undoubtedly have a huge role in promoting.
Bond sent hardware gripped in the high-end market, accurate positioning, development of practical, reveal charm, with the strength and gain the trust of consumers. Its success, for at the moment is trapped in the hardware brand in the dilemma of development, has a very good reference value.
Now hardware market of our country has a broad prospects for development, increasingly loosen the housing market also gradually let the development of the hardware in a spring, however, because of the opportunities and difficulties, some without serious rectification, only to immediate interests of the enterprise, is doomed to fall before the dawn.