Plastic hardware industry is a traditional industry , started earlier, the development of increasingly mature, but also a number of SMEs with growth potential , in the current international competitive environment alone can not meet the existing advantages of modern trade process reduce costs, and the need to maximize profits , accelerate the development of e-commerce to become the plastic hardware industry challenges of economic globalization , grasp the initiative to improve the international competitiveness of the inevitable choice of e-commerce will become the twenty-first century metal plastic the main power machinery mold industry trade growth.

China Machinery Plastic Mould today's market is very active , plastic hardware products will become a new consumption hot spots and new economic growth point, but the situation in the brutal competition in the market situation and related enterprises have put metal plastic industry chain pushed to the brink the face of pressure from the international market , domestic enterprises to overcome hardware plastic raw materials prices, the increasingly competitive market , some serious excess production capacity and other unfavorable factors, the positive change in the business model , the use of modern network highlights the invisible market functions market to achieve tangible and intangible markets simultaneously , expand sales channels, tap the business potential , and actively explore the international market , in order to allow enterprises to truly come out from the predicament .

With the rapid development of Internet , e-commerce platform model show a huge magnetic field explosive. The manufacturers - suppliers - consumers in various industries closely linked chain , the whole supply chain is a value added to the value realized from the creation process , the full integration of producers and consumers . Meanwhile, the use of the Internet , the formation of wide coverage , convenient transaction intangible market and achieve tangible and intangible market seamlessly combined to allow domestic mold machinery, hardware and plastics industry with a worldwide technology with industry docking, optimize the allocation of the mold machinery , metal plastic industry supply chain and value chain , helping companies to complete the industry to upgrade , so that it is more conducive to enterprise restructuring and upgrading.