Hardware technology boost prospects for positive development
Engraving Tools-Guangzhou Jeefoo Cnc Tools / 2014-03-06
Power tool industry to actively introduce advanced technology to promote its own strength, the rapid development of China 's foreign exchange integrated in the power tool industry , the rapid development in recent years , but in contrast to the horizontal backward or foreign-related enterprises. Luo Baihui that allows rapid development of electric tools industry , the technology is very important. Particularity of the power tool industry , which is part of the high-tech industry, companies must actively introduce relevant technology to enhance their strength.
Power tool industry , are advanced equipment manufacturing industries, and enhance services in advanced manufacturing . Power tools are widely used in aerospace, high-speed railway construction , shipbuilding , automobiles, and other advanced equipment manufacturing and road construction , decoration, wood processing, metal processing and other production areas .
The global power industry , according to the technical requirements, application areas , etc. , can be divided into technical level , professional level and three levels at the household level . Among them, the industrial-grade power tools products, mainly for machining high precision or work workplace environmental requirements , such as the aerospace industry , with high technical requirements, higher profits, small- market range of features ; DIY home a grade power tools are mainly used less precision , continuous running time is not long occasions, such as home decoration, simple decoration , with low technology content, low-margin characteristics. China 's largest power tool manufacturers produce consumer-grade power tools products, product sales prices as the primary means of competition, all in a low , disorderly competition .
Gross margin level of professional power tools in technical content , applications, value-added products or product , much higher than the homemade products. Professional-grade power tools itself power, high speed, long life motor , duplication of work can continue for a long time , high -tech , high profits, broad market coverage , high barriers to entry , brand value characteristics.
Chinese domestic market perennial power tools Bosch , Hitachi and other Japanese giant firm grasp of foreign brands . Luo Hui pointed out that the trend in recent years , the share of foreign brands in the domestic market decline, Richard Power Tools rise , expanding market share , to replace imported brands. In the domestic market share of the top four , Richard is the youngest star, but it is the fastest growing one rookie , the factory has a production from seven years , and has become the first four market share in recent years to recover Bosch historical trends in Japan farms .
Under normal circumstances the domestic power tool industry , the production of household-level DIY power tools business accounted for the vast majority , a product line of professional grade products plant is extremely rare , industry concentration is low , the lack of leading enterprises. From the development trend , the domestic brand experience in the industry reshuffle , the final formation of a number of leading enterprises and standard and orderly condition ; between domestic and foreign brands , will also be re- allocated market share of domestic brands continue to replace foreign brands. Demand , the internal integration of industry business leaders will hold celebration .
It is foreseeable that Richard is the only one of the main tools listed companies have the opportunity to also have the ability to stand in the capital markets arena, promote the reform of China reorganization of resources and models of electric tools industry . Consolidate the occupation of the market , to further develop and exploit new markets , Luo Hui suggested in the future focus on the following aspects: to improve product quality , accelerate the development of new products . With particular emphasis on speeding up battery power tools, power tools electronic control development , continuous improvement of power tools and product quality.
Improved product mix , comprehensive service capabilities , power tools market situation is very good , but the problem is the structure of domestic power tools imperfect domestic sales market , power tools, the most traditional , high-speed power tools and the general level of standard carbide tools .