Domestic users, particularly exposure to industrial users are not many independent brands , their quality and service is not enough trust, which has also become China Hardware Tools brand development is still blocked the main reason. China is still a developing country, hardware and tools manufacturer based SMEs , low-level redundant construction is very serious. Enterprises should have to start from in order to develop products, quality and brand.
Price competition, imitation and OEM production only for the early market , competition is weak phases , and with the development of the industry and increased competition , hardware and tools industry into brand competition stage , improve the technological content of products , with their own patents, brands and services , is benevolent enterprise survival and development . The next three years will be the hardware industry 's golden brand , hardware and tools companies to do brand building.
First, to do the brand positioning
Brand positioning is not price positioning , but according to the needs of the target market and their strengths to locate , such as Stanley Tools brand positioning is the world's experts . When hardware tools enterprises in brand positioning , we must first identify the target market , and then compared with the competitors and discover their strengths , combined with the market demand for business advantage , forming the core values ​​of the brand , and then do the brand positioning !
Second, we must create a good brand
After good brand positioning , you need to address the relationship of corporate brand and products. Currently, many hardware tools focus of enterprises to brand competition focused on the product , and for the more mature technology hardware tools industry, product homogeneity is a universal phenomenon , the product of excessive competition is a direct result of price competition , which led to decline in the quality of products , the lack of innovation. In fact, customers buy is not only the product itself, more of a feel for the product , including the features, quality, price and service, as well as appearance , these feelings together to form a brand. In addition, the brand image should be clear, not clear brand image of a company 's business , and how will customers get the recognition ? Not to mention the brand premium .
Finally, do brand communication
Currently brand hardware tools industry messy , and if you ignore the power of media, public relations , it is difficult to establish a unified brand image , not to mention good brand communication . On the hardware industry , the media has a lot transmissible , Hardware Tools Factory Store is one of them . Home Hardware Tools Factory Store brand Daquan column is dedicated to showcasing the brand of hardware tools page , there are more than 3,000 large and small brands to enter hardware tools , hardware tools is the best platform for business promotion of the brand.
Overall, the current brand of hardware tools industry competition is still relatively weak , except Stanley and Cedel in a leadership position , the other brand ranking is not stable, the industry is relatively competitive brand confusion, which will provide business development hardware tools Make a great opportunity !