Development of the domestic hardware industry for many years now, the general marketing model is basically consistent with the process , the fight is the strength of enterprises . In recent years, a new marketing model is developing rapidly, and that is e-commerce. Electricity through a mature network providers, narrowing the distance between buyers and businesses , can be ignored in different countries , different regions distant from the realization of product transactions. This Xinxin market has gradually become the most competitive industries in the future between the means of exchange , but most of our SMEs , but most have not set foot in the field of electricity providers . For electricity suppliers is the most important point is location, location , and positioning the positioning of their products, electronic business platform of the target customers .
Enterprise reasonable positioning the product that determines which hardware products on the market as an object . For the creation of brand characteristics , and establish the image of a particular market to meet consumer needs and preferences of a certain psychological intentions and behavior. Hardware product positioning strategy should be reflected in the visual aspects of structure , shape , composition, performance of the entity, named , trademarks, packaging, price, etc. , as well as to meet the psychological needs of different consumers .
The basic strategy of hardware product positioning in two ways: First, the relative ratio with competitors' products , showing unique ; Second, compared with their products , showing innovative. Proper use of the product positioning strategy conducive to trigger consumer novelty, beauty, fame , patrons motivation and habitual buying behavior .
Target population
Target population determines the quality of product marketing , determines the choice of your marketing strategy. You have to understand your products, consumer groups should be what age or what level of income and so on. According to nine are building networks to understand , if your product is very high , then it must face is the high-end crowd, and vice versa.
Therefore , before deciding to network marketing must develop a workable marketing plan , if you imitate other , licenses conventional development model to marketing, Debu taste loss , because you have deviated from the target population , as some people cried every day , network optimization network to promote what I do not sell products or why it ? So, several network marketing positioning listed above are what you should pay attention to attention.