Nowadays, more and more intelligent devices always plays a role in people's daily life, people rely on smart devices is also growing. In all smart devices, handheld mobile smart devices are currently the fastest growing one. Development and applications such as mobile phones, tablet computers and other electronic products in a fast pace occupied the market in order to carry out these mobile terminals based marketing is also increasingly popular. Smart handheld devices will be extensively used in metal mold industry, management and marketing. In the metal mold production management, the use of smart handheld terminal storage inventory in warehouse management, material shelves, stocktaking Diancang, supplies a library, retrieval query, you can quickly check the inventory and shorten the inventory tray warehouse staff library time, an effective solution to the storage of library materials and the number of time-consuming and error prone situations. Hardware Machinery industry in marketing, smart handheld terminal especially smart phones as the representative of product applications will be the most prominent. Smartphone APP application by activating become marketing handheld terminals, mobile marketing business scene work. Mobile phone network convenient, portable, and timely communication features, but also makes metal mold companies increasingly profound understanding that the use of smart phones for marketing will be the trend. With the level of customer demand for the product to deepen and accelerate the pace of procurement, Hardware Machinery companies must keep abreast of the times, using the latest mobile Internet technology, the implementation of e-commerce network marketing. In practical applications, a new way of smart phones in terms of marketing, sourcing, trading, etc. brought diversity and also to meet the individual needs of the target group, to become the carrier of choice for e-commerce marketing. For enterprises, the client via smartphone APP, Registration information, publish product parameters, quotes, pictures, business information, online interaction with customers to achieve online transactions. A huge amount of information and mutual assistance system convenient for enterprises play a better role in the promotion; unlimited business opportunities and low operating costs, precision marketing to promote enterprise and business growth. Meanwhile, it is understood, at the other end smartphones, consumers or buyers according to their needs, search for relevant hardware machinery mold products, product prices and relevant performance parameters at a glance, to be selected by the fingertips touch the goods into "shopping cart", easy to pay through online banking treasure or complete payment, system staff through the relevant channels to deliver the products customers purchase identifying information to complete the entire transaction can be completed on the fingertips cumbersome procurement process. Constantly enrich the smart phone features and convenience, constantly updated and improved third-party applications, making the mobile phone as the representative of smart handheld devices can be more quickly applied to each sector in depth. For metal mold industry, in order to become the industry leader, we must follow the pace of the mobile Internet era, using the latest technology and equipment, and actively explore the most excellent management and marketing channels, is the best business management.