Hardware industry due to its characteristics, low barriers to entry, many hardware manufacturers are mostly small family workshops, low-tech products, the market is prone to confusion. Cohabitation of the market in which you want to identify the corporate positioning, is not easy. Economy continues to develop, consumers with more emphasis on quality of life, more concerned about brand hardware products. If you just blindly imitate the hardware business, without its own brand, it is difficult foothold in the marketplace. Did not mention the brand competitiveness, not the needs of multi-faceted needs of consumers. Brand building urgent need attention. For businesses, corporate sales and foreign markets are the main force, not only to be responsible for the sales, while maintaining the brand's long-term development, sales and marketing, sustainable development, seeking innovative ideas, etc. have become the focus of corporate responsibility increasing gradually to promote business, promote the brand, find sales channels, a full range of corporate marketing, branding and other aspects of the overall layout of the market seriously. Currently architectural hardware brand has many well-known brands, such as Department of Tyrone, Vogue, The Legend, top solid, Paramount and other brands, the gradual rise of the brand in Europe Sheng Hardware, Austria, Czech Republic hardware, modern brands, many brands , each has different strengths and characteristics, I believe that with the development of their own advantages will gradually highlight, brand reputation will follow in a favorable position, you want a long-term foothold in the market, is an essential step in the development of the brand.