In recent years, the marketing model implanted in a pervasive way, penetrated into all walks of life, the hardware industry is this trend as "swallowed." However, because of the special nature of the industry, has been unable and FMCG industries to introduce new products are comparable to the speed, but the market is constantly changing, after all, the hardware industry into a new marketing era. Implantable marketing as a new form of advertising to the hardware industry emerged along. Hardware and directing, business cards, name actors, if smooth cooperation, win-win results achieved naturally, but if the parties choose not appropriate entry point, then there might be a negative impact caused by one or both parties. Although the choice of the hardware of a movie worthy of participation and investment, but without a careful analysis of the film's screenplay and the plot will accidentally become a negative "role" in the film, even if the movie can be very successful, and we can take forward to a product or brand spread, but because of the enormous influence of the movie, so that the negative impact of the brand is unlimited expansion. This is exactly the placement marketing hidden risks. Therefore, nine are Building Material suggested placement marketing to make possible hardware brand or product associated with the program, the higher the correlation, the stronger advertising concealment, the higher the degree of memory, advertising will reach higher. "Implanted" definitely not "into", it means wisdom and planning, rather than simply put into and collage, "home" too extensive, "planting" side was exquisite. Important prerequisite for placement marketing references need moderate implant is do not let the audience disgusted, and in place before the implantation of the implant, hardware requirements and do not blindly frequency appears not to implants and implants, there was much better to appear too clever! Placement marketing should pay attention to the "degree" of. An annoying product placement, although the audience to remember, but the actual effect is negative, this is to reach the audience "memory, interested, willing to buy," the purpose of the audience but unfortunately injected "antibodies", so that they forming a negative impression of the brand. Product placement marketing in increasingly widespread use of home industry, are increasingly being favored. However, it should be noted that implantable hardware marketing advertising as a fiery way to bring in new consumer groups, but also should pay attention to the potential risks, and truly become a catch Hardware consumer "eyeball" weapon.