After entering the new century, the Chinese cabinet hardware industry to undertake the great responsibility of international industrial transfer, with about 10 years time quickly position as the world's largest cabinet hardware manufacturer. But the brand has become the foundation and core of enterprise development, after ten years of rapid development, strengthen brand awareness has been unprecedented in the cabinet hardware industry, brand has become the industry insight century the great cause of building the core business strategy. Cabinet hardware companies to break the shackles In undertake international industrial transfer process, a large number of Chinese enterprises through OEM (OEM) way to achieve the small to big forward, but the OEM is just a specific historical stage of industrial development. Cabinet hardware companies at this stage to achieve the upgrade skills and experience, but also pay the cost of hard labor and resources, ultimately this is not the ultimate pursuit of business development. China cabinet hardware products to achieve international, to build a hundred years, we must start from the brand. China cabinet hardware manufacturing industry after a period of accumulation has a higher level of manufacturing capacity, manufactured cabinet hardware product is no longer synonymous with low-quality low-cost, quality products have gained international mainstream buyers and market recognition. But the quality and enhance the quality does not mean that brand-building to win the final victory. China cabinet hardware companies in the international division of labor in the market, still plays a lower level of production and processing role. The reason, although the ability to produce quality products, but most of the time these products are available to international brands through OEM or ODM way, the lack of brand become a fatal flaw Chinese enterprises in international competition when. Admittedly, OEM way in a short time Chinese enterprises have completed the initial accumulation of capital, but accumulated after reaching a certain level, this mode of production has become shackles, a business to a higher level of barrier. To brand-building and technical innovation Right now, some domestic hardware companies from processing enterprises gradually developed into a high value-added innovation-oriented enterprises, located in the international, professional, technology-oriented, market-oriented, export-oriented. Cabinet hardware vendors should pay more attention to brand building and technological innovation, in the context of expanding domestic demand out of a new world. Cabinet hardware products, only with high quality, in order to win the market and establish a good brand image. As the saying goes, is easy in setting difficult, if not quality cabinet hardware products, raise up, not only the market will be difficult to expand, is not conducive to brand building, even before they won through difficulties to stabilize the market, it will gradually lose.