Plastic Hardware industry is a traditional industry started earlier, the development of increasingly mature, but also the growth of a number of SMEs have the potential, in the current international competitive environment alone can not meet the existing advantages of modern trade process reduce costs, and the need to maximize profits, accelerate the development of e-commerce has become the domestic plastic hardware industry challenges of economic globalization, grasp the initiative to improve the international competitiveness of the inevitable choice of e-commerce will become the twenty-first century Hardware Plastic the main power machinery mold industry trade growth. China Machinery Plastic Mould today's market is very active, plastic hardware products will become the new consumption hot spots and new economic growth point, but the brutal market situation and the competitive situation has put the plastic industry chain related businesses on the hardware pushed to the brink the face of pressure from the international market, domestic enterprises to overcome hardware plastic raw materials prices, the increasingly competitive market, some serious excess production capacity and other unfavorable factors, the positive change in the business model, the use of modern network prominent features invisible market, achieve tangible market, invisible market simultaneously, expand sales channels, tap the business potential, and actively explore the international market, in order to allow enterprises to really come out from the predicament