Blue Monk said that to achieve the goal, we must first strive to do the Chinese tool brand development work, especially tools to improve and expand Chinese independent brand awareness in the domestic market, so that enterprises in the process of nurturing and create a brand constantly improve their own competitiveness, increase technology and equipment investment in the next five to 10 years and strive to form a group of grade 1 billion yuan annual output value of enterprises, and cultivate three to five world-renowned brand and a large number of tools of well-known brands of domestic tools . China National Hardware Association, Zhang Dongli this adds, "Twelve Five" period, domestic tool industry should increase the pace of transformation and upgrading. Production enterprises should pay more attention to quality and safety and technological innovation. Only in this way, Chinese tool industry can be achieved from manufacturing power to create powerful nation forward. Meanwhile, the industry can not be vicious competition between competing counterparts should work, and through cooperation with international counterparts to promote self-development and global hardware industry. At present, China has emerged a number of tools of well-known enterprises, these enterprises have also expressed their head their direction for the future development of the industry's five-year view and enterprise development priorities. Shandong Deng Wei, chairman of the Group of river power tools that significantly improve rapid economic growth, income, making high-end, brand-oriented tools in the market demand for higher and higher, which is to enhance the competitiveness of domestic tool for future key . Like other manufacturing industries, like China, at present, domestic tools increasingly faced with rising labor costs, a shortage of ancillary products, power resources are not enough, challenges such as increasingly stringent environmental requirements, how to achieve healthy development in the face of these difficulties, Deng Wei, Li Tool Group identified development principles are: to further strengthen the company to live wrenches, pliers, socket and tool set as the representative of competitive products, production lines for these products increased transformation efforts to ensure high efficiency and high quality. Meanwhile, stronger brands. Currently, the Group has Maxpower tool company had exported brand MAXPOWER, registered in the country as a step poise brand, and set up a text Dengmai Park Tool Co., Ltd., invested 100 million yuan for the construction of the brand. If you do not own a manufacturing brand, always only to others to do the wedding dress. How to cast a world brand? It's not easy to do a few ad can be achieved, the needs of enterprise product quality, technology, brand strategy, intellectual property, corporate culture and other elements to form a strong support system. Wall Seiko since 1984 to set up a fair, they establish a brand creation and brand protection awareness, developed the introduction of high-precision equipment, high-tech, high-level talent and setting high standards, to produce high quality "high five guidelines for action", made ​​no vulgar performance. Wall Seiko strive in the next five years, the focus on global tool industry development through unremitting innovation, close to the world brand goals.