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Hardware brand targets close to the world requires innovatio
Engraving Tools-Guangzhou Jeefoo Cnc Tools / 2014-10-24
It is reported that in the next five years, domestic tools and strive to achieve new breakthroughs in product development, standards development and market exploration. There are five specific development goals: First, the entire industry on the basis of steady growth, for 2015 exports of $ 10 billion, of which export their own brands strive to achieve 10 to 15 second is to guide leading backbone enterprises, optimize the allocation through equity. and other concerted efforts to participate in international competition. In this process, to basically eliminate high energy consumption, high pollution enterprises. Third, the introduction of advanced management system, increase research and innovation, and strive to build one to two provincial or national engineering technology centers, to ensure that funds for research and development of innovative sales revenue of not less than five, has been declared or acquire patents half to put into practical use. Fourth, we need to encourage large enterprises grasp the quality of management, the establishment of a high level of professional equipped with advanced laboratory testing equipment, and for routine quality control. Fifth, we must expand the international market for Chinese brand awareness, and strive for more China-made high-end tools products into foreign markets; while increasing share of the domestic high-end products. Blue Monk said that to achieve these goals, we must first strive to do the Chinese tool brand development work, especially tools to improve and expand Chinese independent brand awareness in the domestic market, so that enterprises in the process of nurturing and create brand continuously improve their competitiveness, increase technology and equipment investment in the next five to 10 years and strive to form a group annual turnover of 1 billion yuan of enterprise-class, and cultivate 3 to 5 world-renowned brand and a large number of tools of well-known domestic tools brand. China National Hardware Association, Zhang Dongli this adds, "Twelve Five" period, domestic tool industry should increase the pace of transformation and upgrading. Production enterprises should pay more attention to quality and safety and technological innovation. Only in this way, Chinese tool industry can be achieved from manufacturing power to create powerful nation forward. Meanwhile, the industry can not be vicious competition between competing counterparts should work, and through cooperation with international counterparts to promote self-development and global hardware industry. At present, China has emerged a number of tools of well-known companies, such as Shandong Maxpower Tool Group, Ningbo Great Wall Precision Industrial Co., Ltd. and so on. These companies have also expressed the head of his own direction of development for the next five years the industry views and enterprise development priorities. Shandong Deng Wei, chairman of the Group of river power tools that significantly improve rapid economic growth, income, making high-end, brand-oriented tools in the market demand for higher and higher, which is to enhance the competitiveness of domestic tool for future key . Like other manufacturing industries, like China, at present, domestic tools increasingly faced with rising labor costs, a shortage of ancillary products, power resources are not enough, challenges such as increasingly stringent environmental requirements, how to achieve healthy development in the face of these difficulties, Deng Wei, Li Tool Group identified development principles are: to further strengthen the company to live wrenches, pliers, socket and tool set as the representative of competitive products, production lines for these products increased transformation efforts to ensure high efficiency and high quality. Meanwhile, stronger brands. Currently, the Group has Maxpower tool company had exported brand MAXPOWER, registered in the country as a step poise brand, and set up a text Dengmai Park Tool Co., Ltd., invested 100 million yuan for the construction of the brand. If you do not own a manufacturing brand, always only to others to do the wedding dress. How to cast a world brand? It's not easy to do a few ad can be achieved, the needs of enterprise product quality, technology, brand strategy, intellectual property, corporate culture and other elements to form a strong support system. Wall Seiko since 1984 to set up a fair, they establish a brand creation and brand protection awareness, developed the introduction of high-precision equipment, high-tech, high-level talent and setting high standards, to produce high quality "high five guidelines for action", made ​​no vulgar performance. Wall Seiko strive in the next five years, the focus on global tool industry development through unremitting innovation, close to the world brand goals.

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