Among the many hardware companies are looking at three or four lines market this "big cake", the first three or four lines to understand the characteristics of the market, in order to do the four-tier market, otherwise all actions are blind. To invade the four-tier market, we must start from market research. According to McKinsey & Company through research, a lot of small towns are not compelling, but live hundreds of millions of consumers have some spending power, they are an important opportunity for development over the next decade, but the majority of multinational companies and domestic production of consumer durables the hardware companies also have ignored this market. Aspirants in small towns, the high proportion of young people than the big cities, the proportion of 18 to 34 years old accounted for 55, one-third had at least a college education, so a small group of wealthy towns with unique consumer needs and characteristics, they more rational consumption, not as affluent urban population, pay attention to stimulate excitement, such as a small group of wealthy towns like city people do not like to spend a few hundred dollars or more money to listen to a concert, most affluent small towns groups pay more attention to the stability of life, money first thought to build a comfortable nest, rather than high consumption, which gives the hardware industry has brought great opportunities. Focus on brand image Of course, when it comes to the countryside, the price will naturally be "down" come. Hardware brands stationed in the process of the rural market, the need is to implement into practice reputation, really let people see the quality of your brand lies. And appropriate lower profile, enter the low-end for a wise move. On the other hand, for many first-line hardware brands, strong brand image, technology accumulated over the years is an advantage. Hardware requirements for hardware manufacturers of brand-building is a real intentions to customer service, providing customers with quality products, so that customers feel yourself from mental trust the brand, will continue to form a good reputation effects, improve product brand trust . Brand building is undoubtedly the best way to build consumer trust, manufacturers can specify a program to build their own brand, but definitely not the only one, with the development of the market after the current economic diversification and enhance consumer trust in the ways you can start from multiple angles up. However, this point of brand building aside from the channels to analyze, hardware manufacturers also can gain more solutions inspiration.