Hardware industry is developing rapidly, fierce competition in big cities, driven by this situation, many hardware brands have set their sights on a relatively small pressure point three lines of small cities. Prior to enter unfamiliar markets, it is important to understand the local characteristics. Can be found through research that many small towns are not compelling, but life has some hundreds of millions of consumers spending power. In fact, the total household income of small towns has been higher than the sum of about 20 first- and second-tier cities, and in the next 20 years, the small town of more than 35,000 middle income households will increase by 7.6 million per year, faster than the rate of urban growth . Aspirants in small towns, the high proportion of young people than the big cities, the proportion of 18 to 34 years old accounted for 55, one-third had at least a college education, so a small group of wealthy towns with unique consumer needs and characteristics, they more rational consumption, which brings enormous business opportunities for the hardware industry. Hardware brands stationed in the process of the rural market, the need is to implement into practice reputation, really let people see the quality of your brand lies. For many first-line hardware brands, strong brand image, technology accumulated over the years is an advantage. Image, brand building brand represents business is undoubtedly the best way to build consumer trust, manufacturers can specify a program to build their own brand, but definitely not the only one, with the diversification of the market after the current economic development, enhance consumer those who trust in the way it can start from multiple angles. However, this point of brand building aside from the channels to analyze, hardware manufacturers also can gain more solutions inspiration.