When the hardware is also immersed in the bearing industry revenue growth in 2010 30, but faced with the sharp decline in 2011 revenue growth crisis. This year revenue growth may be reduced pressure 12.2011 years will further increase the bearing industry, bearing industry growth will be slow, it is worth bearing companies pay close attention. Survival of the fittest innovation, analyzes the development of information hardware bearing industry, combined with their own situation constantly analyze the situation develops, enterprise development planning decisions as soon as possible. China Metal Bearing Industry Association hope that the industry enterprises should attach great importance to the country, each bearing a host of industries and sectors Twelve Five-Year Development Plan, the researchers focused on product development direction from the country's strategic emerging industries. Attaches great importance to enhance the management level, in order to manage and reduce costs, and enhance the competitiveness of enterprises. Should attach importance to the development of the market, timely adjustment of product structure according to market development. Attaches great importance to scientific research in the study of technology to enhance the same old products, not only to develop new products based on real-time market, but also to advance the development of new products according to reserve some of the future development of the market. Seek a way out in a crisis, the principle of survival of the fittest will started in the bearing industry. Cost is too high to compete too, the people that last year due to further intensified competition in the industry, rising raw material prices, production and operation of hardware bearing encountered unprecedented difficulties, leading products significantly reduce oil machinery bearing orders, product structure tends to miniaturization common areas, causing larger annual loss. It has been said that in the first half due to raw materials and purchased parts steel prices rose sharply, the automotive industry demand declined, so the relative reduction in the total number of the company's main business profit.