Plastic Hardware is China's traditional industries, in the current international competitive environment, alone can not meet the existing advantages of modern business processes to reduce costs, and the need to maximize profits, accelerate the development of e-commerce to become the plastic hardware industry to respond economic challenges of globalization, grasp the initiative to improve the international competitiveness of the inevitable choice of the twenty-first century e-commerce will become the main driving force metal mold plastic machinery industry trade growth. Today China's machinery Plastic Mould market is very active, plastic hardware products will become a new consumption hot spots and new economic growth point, but the situation in the brutal competition in the market situation and related businesses have put metal plastic industry chain pushed to the edge of the cliff the face of pressure from the international market, the domestic enterprises to overcome hardware plastic raw material prices, the market is increasingly competitive, some serious excess production capacity and other unfavorable factors, the positive change in the business model, the use of modern network prominent invisible market features, realize the physical market, the invisible market simultaneously, expand sales channels, tap the business potential, and actively explore the international market in order to allow enterprises to truly come out from the predicament. With the rapid development of the Internet, e-commerce platform model showing huge magnetic field power, the manufacturers - Suppliers - Consumer closely linked each chain, the whole supply chain is a value realizable from creating added value to the process, the full integration of producers and consumers. Meanwhile, the use of the Internet, forming a broad coverage, convenient transaction intangible market and achieve tangible and intangible market seamless combination for domestic mold machinery, hardware and plastics industry with worldwide industry technology docking, optimize the allocation of the mold machinery, hardware and plastic industries supply chain and value chain, helping companies to complete the industry to upgrade, so that it is more conducive to enterprise restructuring and upgrading.