China's hardware industry has gradually become the world's most advanced metal processing and exporting countries, welding materials has become one of the world's largest producer of metal. Among them, China's hardware industry, there are at least 70% of private enterprises, with a vast potential market and the consumer, the main force of China's hardware industry development. Domestic users, especially industrial users access to its own brand is not much, it is not enough trust in quality and service, which has become China Hardware Tools brand development is still blocked the main reason. China is still a developing country belongs to, hardware and tools manufacturer, medium and small enterprises, low-level redundant construction is very serious. Enterprises should have to start from in order to develop products, quality and brand. Price competition, imitation and OEM production only for the early market, competition is weak phases, and with the development of the industry and competition, welding materials hardware industry into the brand competition stage, improve the technological content of products, with independent patents, brands and services, is the enterprise survival benevolent development. The next three years will be the hardware industry's golden brand, hardware and tools business to do brand building. First of all, to do the brand positioning Brand positioning is not price positioning, but according to the needs of the target market and their strengths to locate, such as Stanley Tools brand positioning is the world's experts. Welding Materials Hardware Tools enterprises in brand positioning, we must first identify the target market, and then compared with the competitors and find their strengths, combined with the market demand of enterprises, and form the core values of the brand, and then do the brand positioning! Second, to create a good brand After good brand positioning, you need to solve the relationship between the corporate brand and products. The current lot of hardware tools companies to focus brand competition focused on the product, and for the more mature technology hardware tools industry, product homogeneity is a universal phenomenon, the product of excessive competition is a direct result of price competition, which led to decline in the quality of products, the lack of innovation. In fact, customers buy is not only the product itself, more of a feel for the product, including features, quality, price and service, as well as appearance, these feelings together to form a brand. In addition, the brand image should be clear, one does not even clear corporate brand image, how will customers get the recognition? Not to mention the brand premium. Finally, to make the brand communication Currently hardware industry brand more messy, if ignore the power of media and public relations, it is difficult to establish a unified brand image, not to mention good brand communication. On the hardware and tools industry, there are a lot of transmissible media, hardware and tools factory shop is one of them. Hardware Tools Factory Store Home brand Daquan column is dedicated to showcasing hardware tools brand pages, there are more than 3,000 large and small brands to enter hardware tools, hardware tools is the best platform for business promotion of the brand. Overall, the current brand of China's hardware industry competition is still relatively weak, welding materials in addition to Stanley and Cedel in a leadership position, the other brand's ranking is not stable, brand competition across the industry is a bit confusing, which will Hardware Tools Enterprise provides a great opportunity for the development of the brand!