Nowadays, a variety of promotional activities on the hardware market continuously, to finish the house to do this, promotional suddenly become more walks largest busy man. Promotions can be described as the biggest year busy people. Today, many hardware manufacturers to promote businesses and as a rescue medicine, there is a new listing, use promotions to open pioneer. The use of promotional tools within the industry is a dime a dozen, clearing inventory, promotions, develop new markets, with sales, enhance brand awareness, with the promotion. We can say that the promotion has been the major hardware businesses use foul, with blue a. Probably in most people's serious, stimulating sales growth promotion to the greatest extent, however, the current promotional activities for the company's products can bring strong sales of it? To sell the product out, hardware companies need flexible use of marketing strategies. Hardware Promotional enhance the interaction For the hardware industry, promotion conducted in the terminal stores is an important way to boost sales, expand brand awareness. But with the development of the industry, more and more conventional marketing tactics do not work, the monotony of promotional slogans and activities to enable consumers uninterested in the slightest, but the dealer store promotional activities will also lose enthusiasm and motivation. Develop promotional strategies for the target consumer group. Hardware terminal site promotional activities to attract the target consumer group to be featured, explain the product's personality, to attract consumers take the initiative to understand the scene. Distinctive theme, there is a good form of interactive activities and interesting live events at the same time the need to impress consumers in line with the characteristics of the regional market. Only in this way in order to stimulate interest and participation of consumers, only consumers will participate in activities to achieve branding and promotion purposes.