Currently, the hardware industry has been gradually moving away from the promotional feast, but look at the whole market effect can be described with little success, not only for the promotion of consumers feel numb, hardware companies are largely thankless, how can we get the market recognition? Hardware companies need to come up with new ideas for the job promotion. This year more cool promotional activities throughout the whole year's hardware market, Golden Week promotion is not satisfactory. However, for hardware businesses are concerned, this result seems dull as early as expected. A hardware store relevant responsible person said, this year's National Market as a whole than the dull, no hot scenes in previous years. He said, "In fact, this situation began to appear from the Mid-Autumn Festival, the Mid-Autumn Festival last year, compared to sales and a decline after the Spring Festival this year, the hardware market in the role of the various promotional tools, he blew warm air over a small share. However, from the beginning of July this year, businesses began disappointed. " However, according to the reporter visited the market point of view, even in the "double eleven" before, cheap promotional hardware business also did not change the situation deserted plain hardware market. A hardware brand sales official said, despite a slight increase in customers than usual, but the actual volume is not large, the overall sales volume is lower than in previous years. Hardware product promotions should also avoid frequent novelty industry insiders believe that raw material prices led to metal prices are unlikely to drop, and even some showing a rising trend, more and more high prices also allow consumers to stay away. Meanwhile, this year's sales season has been extended, and the major hardware business promotional prices are competing bow, there are still many businesses reflect finish this year's sales tasks. In this regard, some analysts have pointed out that the frequent promotional activities, or cause a big reason the metal less attractive holiday promotions. This view was certainly a lot of hardware brand dealers. "There are stores Week Week, month and there is activity, there are discounts come at any time, so consumers have some natural immunity holiday sales up." Seen in this light, this stimulating consumption patterns in order to lower prices, the effect of weakening the year, not only because of its frequent promotions, promotional lack of innovation is a major influencing factors, some hardware companies do not have the psychological study of consumer shopping, doing activities consumers do not have hearts, is not effective, there is no innovation promotion eventually evolved into simple to follow and copy. Therefore, when a change in consumer psychology, hardware companies can not just have a simple transplant successful model, imitate, but should strengthen innovation, such as removing the pure discount price, but through interaction with consumers will be none other forms behavior into interactive activities, this will attract the attention of consumers, increase brand awareness, but also to make product sales promotion.