Brand awareness should be strengthened At present, the industry has begun to lock in high-end ranking advanced from the previous workshops traditional manufacturing enterprises are turning to brand design. Brand-name more and more middle-class consumers welcome the newborn. The narrow domestic development ideas can not be extended so that the whole industry chain, it is difficult to form a systematic sequence of development. Lack of brand awareness makes the domestic industry can not lock the birth of famous enterprises and star product. Most companies only agents of international brands to become a migrant workers in the domestic industry in this vast market locks become a supporting role. Compared to Western countries, China's industry is still in the low-end hardware lock ranks, industrial chain is very immature. One of the biggest feature is the large number of small and micro enterprises, although this can make a fully competitive market, but still serious homogenization phenomenon has seriously hindered the development of the industry. Designer currently be recognized by consumers and relatively little known. Although a good development trend, but the competition level is still relatively low, quantitative qualitative change when triggered, an industry still lacks real power to promote innovation jumped on such a level. Customs statistics show that the average annual growth in exports in the lock industry rate reached during the Eleventh Five of 31%, which is twice the industry average growth rate of the entire hardware, and is considered to be a continuation of growth during the twenty-five to ten. From the import side, the increasing volume of imports, indicating the domestic market demand for more and more foreign high-end brands, but also reflects the weak domestic brands, not to enter the domestic high-end market. Therefore we can say, the future of the entire industry, but the vast challenges a lot, whether it can capture the market importance of domestic hardware lock company really aware of the brand's needs in their own territory.