Lock lock industry of high-end products a new round of technological competition has started, the high-end products with high technological content of future trends evident. In recent years, with the rapid development of residential, automotive, high-grade office buildings and hotels, as well as the pillar industries of national defense, public security, financial and other systems increasingly strengthen preventive lock products with high demand, high-grade locks became popular. Because of the high-end locks technical content, more prominent humane, personalized features, so the product is relatively high profits. Plus replacement lock products faster, high-end locks locks will gradually become the mainstream. According to industry estimates, the market prospects of high-end locks will be very considerable. Establish a corporate brand in the development process of enterprises, brand and price their products have a very close relationship, product prices always affect the company's sales revenue and profit. And in addition to the product price product performance, technical content, purpose, etc., often there is an intangible thing, and that is the corporate brand. In the field of trade, businesses pick a brand of products, as long as these products have excellent quality, as long as it produces a quality reputation in the minds of consumers, these brands have a value, even if the price relative to other similar products is much higher, consumers still buy it, and put it as a symbol of the high price of noble status.