The so-called brand, which is given to products made by a special name or code, so that the majority of those who need to know and remember. Today's business world, it is undeniable that a thriving "era of the brand." For example, we buy bags, LV bags, although more expensive, but still a lot of customers to buy. In the current brand-led business model, brand positioning means merchandise, business model, consumer groups and return. Then one brand for business and profits arising from the effect, there is largely a hard enough look at this brand. In recent years, the scale of China's bearing industry gained rapid annual double-digit growth. However, in this brand power to determine the competitiveness of the era, China's bearing business is also ready to welcome the "brand era" come prepared? Recalling the development process of China's bearing industry, "15", "Eleventh Five-Year", the whole industry is very significant technological advances, coupled with the bearing industry association in the industry engaged in a technical research, the life of the product, reliability, noise, and materials technology has great progress, especially small, miniature bearings, but later, as a result of increasing competition among enterprises, some companies do not want to come up with a special technique to share with their peers, this selfishness makes slow progress on some. Therefore, the current bearing industry in some companies in addition to supporting the future development through technological innovation and transformation equipment outside and brought into production service. CBTOP bearing factory store is a typical example, which in addition to operating bearings, providing customer solutions bearings back problems, to the service transition. Admittedly, it will become an inevitable trend in the future of manufacturing services. However, at present, a lot more emphasis on manufacturing companies bearing this one, and the lack of "playing the brand of" consciousness. This is also the direction of the industry need to work bearings, bearing factory shop just to promote the strength of large enterprises to do service, play the brand, go to the international competition for the market with giants. A good brand can improve the competitiveness of the bearing factory store, but you can bring the whole industry chain bearing, so in this great environment, bearing industry, not bad production, poor brand, only to lay the foundation brand, building brand effect of supporting force, bearing industry will be a major step forward, take control of their pricing power.