Hardware companies to be based in accordance with the purpose of all the promotional activities are designed to focus on core issues, tactical planning and personnel, time, location, subject, etc. must be in place to perform. Terminal promotion is to create a brand image and promote sales for the ultimate goal, we must combine their resources to make targeted promotional activities, should not blind promotion. Flexibility to adjust marketing strategies over the years to look at some of the hardware business promotional programs and marketing programs, often find that there are a lot of similar places. But they overlooked a very important point, the core needs and preferences of the consumer habits are constantly changing. Hardware companies must pay close attention to changes in consumer targeted at any time to adjust strategies. Promotional activities for the moment in relation to a certain extent, the success or failure of new products to market. Hardware companies do not underestimate the power of terminal sales, a flexible promotional activities behind the terminal contains a flexible, multi-faceted view of market brands. Front line, study market trends, consumer demand research, employing the method and to consumers, "love", so customers boyfriend. Hardware companies often used the "one size fits all" marketing practices, did not do, "according to local conditions." Each region has its own market characteristics, face different markets, and hardware companies should first get a good run at the local dealer communication, marketing strategy for each region, "and different", do not let rigid promotional strategies affect the product's position in the regional market and sustainability. The market is changing, the consumer is changing, people's lives are changing. If sold on the market or thousand times, legalistic, then also into the business from collapse. Hardware companies in order to develop and win good market sales, for the market changes, the flexible use of marketing strategies in order to strain the market is constantly changing.