Small and medium-sized enterprises out of the woods: breakthrough in where? At present China's small and medium-sized enterprise quantity is 33.5 million units. Small and medium-sized enterprises since the childhood, from weak to strong, has become an important force in promoting the national economy and social development, the prosperity of urban and rural market, increasing the fiscal revenues, optimize the economic structure, enhance the economic vitality, promote social stability are playing an increasingly important role. Small and medium-sized enterprises in the troubled breakthrough direction gives important government policy guidance and support. Small and medium-sized enterprises in China has yet to reinvigorate growth vigor, the European debt crisis and the global economy faces the risk of a double-dip recession, on the other hand, influenced by the second half of 2010, RMB exchange rate and inflation pressures, some industries in particular rely more on foreign trade of small and medium-sized enterprises affected by different degree, small business development environment overall good 2011 years in 2010, but the double pressure of inflation and currency is still there. In under the background of the development of small and medium-sized enterprises, policy guidance and support from the government put forward two important directions: one is that the fiscal and taxation policy support; The second is to encourage the informationization application. 2012 "the service lives of small and medium-sized enterprises in China" will be issued a series of small and medium-sized enterprise support policies and measures, key support for innovative, labor-intensive, entrepreneurial small and medium-sized enterprises, especially small miniature enterprise development, to strengthen guidance, perfect service, promote the development of small and medium-sized enterprises environment optimization. Small and medium-sized enterprise informatization level and needs. By the end of 2011, no informationization application (no PC procurement, network architecture and enterprise web) has reduced the proportion of small and medium-sized enterprises (smes) to 20.7%. The popularity of small and medium-sized enterprise informatization level in rapidly increase. According to plan the information statistics, in 2011 China's small and medium-sized enterprise IT investments to maintain steady growth, the growth of 15.2%, worth RMB 258.16 billion. Although small and medium-sized enterprise informationization application, however, has been popular, but the overall application level is limited, and small and medium-sized enterprise is broad, the information demand is multifarious, this led directly to the limited information means it is difficult to meet the demand of the small and medium-sized enterprise informationization application of personalized, diversified, professional and efficient applicability of informatization tool is a handful. Electricity industry websites become small and medium-sized enterprise informationization means of typical applications. Since the 2008 financial crisis, and e-commerce services as "important emerging industry", to help small and medium enterprises to expand new markets, to reduce the production cost, improve the efficiency of production and operation, etc, play an important role. E-commerce sites is an important part of e-commerce services, is also common to deepen the mainstay of e-commerce applications. At present, in a wide range of electronic commerce mode, many small and medium-sized enterprise is not directly facing the terminal consumers, but some intermediate products provider, therefore, only industry websites this electronic commerce pattern can provide them with more efficient network sales channels. In addition, the majority of small and medium-sized enterprises from the industry web site can also get a richer and more effective supply of product information, and this will greatly improve the efficiency of their purchase. Network alliance become each big e-commerce sites to promote industry websites "knife row" union value. Along with the development of e-commerce in full swing, electricity war began in succession, the increased cost of marketing companies, only the advertising and search engine will increase our price by 30%, navigation website is at the top, with 50% of the growth, how to reduce the promotion cost, will be more accurate, more subdivision of the advertising strategy to carry out in the end, is each electric business enterprise must directly face the problem. It is understood that the portal advertisement popular resources flow together accounted for only 20% of the domestic Internet traffic, and the remaining 80% of the traffic is dispersed in the other two lines, three lines and many personal website. Website alliance as a representative of the social marketing practice and prototype, referred to as the major e-commerce sites to promote the knife row. Access to information more rich, more quickly grasp the business opportunities, meet the needs of the business of cross-industry, has immeasurable advertising value at the same time, these advantages have become the intangible force in the industry web site development. In April 2010, sponsored by the China B2B union Ming wan, by the end of 2011, around 3000 industry websites to join. This nature of the alliance, through strict qualification certification, effectively ensure the liquidity of resources and information between alliance members. B2B business search is the union of the unified entrance. The information explosion makes the users of information content industry professional degrees dependent increase become inevitable. In the face of such information overload, the user will increasingly depend on the industry site content expertise to find required content and resources more efficiently, and this is the search engine industry coalition is different from other leading search engine, the biggest difference between higher information accuracy and the arrival rate and value. Between the industry web site search is an important guarantee of more specialized information. The search engine's information gathering basic it is automatic. Search engine use called network spider's automatic search robots to even links on every page. Robot program links to the links on the page, like the daily life of the "going the rounds ten word..." , starting from a few pages, connect to the database all links to other web pages. In theory, if have appropriate links on the web, the robot can traverse the vast majority of web pages. As a result, many industry web site search, users can get more specialized information, make the user more dependent on search engines. Industry websites for the small and medium-sized enterprise to open a new path? An advantage of network marketing. Integration: electronic commerce will be fully opened by the original towards new fusion. A merger between the same kind website. At present, a large number of sites similar in content, business positioning, the result of intense competition is only a few enterprises won; The second is a merger of complementarity between different class web site. The country is in the lead of e-commerce enterprises in many aspects, such as resources, brand, customer scale advantage is obvious, for them the best expansion method is an acquisition strategy, and its model for complementary acquisition; Three is the strategic alliance. Each website in terms of resources is limited, but the customer's demand is full. So different types of sites in the form of strategic alliance cooperation is imperative. Longitudinal deepening: along with electronic commerce's improving all kinds of supporting facilities, trading environment gradually towards standardization, the user in the professional B2B website alliance based on industry commercial search recognition will be more and more high, at the same time, the user demand for professional search will be more and more intense, more and more detailed. So it is representing the longitudinal deepening development of the network marketing way. Implement industrial chain synergy. In recent years, due to the progress of science and technology and economic development, take the customer as the center of the supply chain is facing more complicated competition environment, the requirement of increasing the quality of products and service users, continuously shortening delivery time, rising cost pressure increasing and market uncertainty. And industry websites and alliance makes supply chain coordination easier. Industry websites and union with the help of the Internet service platform, realizes the supply chain process of electronic trading, thoroughly change the traditional pattern of upstream and downstream business together. Perfect the enterprise information management, through the platform to help enterprises to quickly realize the full range of information, capital and logistics management and monitoring. Website and alliance with industry enterprises, can help enterprises to share from internal management to external business synergy "one-stop" work style, a full range of services, and free enterprise resources, improve enterprise productivity and operation efficiency significantly. To build the good faith management environment. Industry websites and the league shall guarantee the authenticity of the provided data, to win the trust of the user. Industry websites integrity mechanism should be set up and improved step by step. First, the relevant government departments should introduce a set of related laws and regulations, as the basic guarantee of online transactions. Secondly, the trade union shall have the effect of a certain specification business environment. Industry associations not only can strengthen the communication between the enterprise, can also practice teamwork, mutual supervision, mutual maintenance industry market order. Also must strengthen the online customer file management, European and us companies to regularly review of credit customer files are, according to the change of customer credit information, timely adjustment of credit. In addition, to establish a dynamic database can effectively regulate the network market order. Credit system is the industry web site and the lifeline of survival and guarantee, especially in the process of economic globalization, the credit is a passport to enter the international market. E-commerce industry websites and credit services are developing rapidly emerging field, wide prospect of market. Is a foundation with alliance China B2B B2B commercial search introduces the effective measures of corporate identities, a move that would effectively establish credit transaction environment of network. The best platform to promote small and medium-sized enterprise network. Industry websites have more accurate customer orientation. Industry websites with comprehensive web site one of the biggest difference lies in the user's professional, this also makes the industry web site can have a more accurate customer orientation. Today, industry websites have been involved in various industries and all levels, even belong to the same industry in the industry web site on the functions and services provided by also exist differences, thus the degree of industry websites segmentation is very high, while the user is more and more professional and personalized demand is the fundamental factors of increasing industry websites subdivision. The steady accumulation of user brought more to industry website promotion value, can provide the most extensive and the industry web site union, professional and authoritative targeted promotion platform, network marketing for small and medium enterprises to open a new path.