The rise of emerging channels make hardware manufacturing enterprises not only face to the traditional agents, distributors, relationship orientation, refactoring, important issues such as but also make enterprises face more and more high market risk control system. Distribution channels tend to be flat, the rise of some new hardware mall and big market, and some of the operators, large dealers also set up their own brands, conflict with corporate and retail strategy, industry traditional channels are being diversified, functionalization, the development trend of the rapidness.
Hardware locks industry unsalable, the low-end products is difficult to solve the reason, and product branding, channel multiplication problem. For that matter, industry analysts believe that China's hardware industry in the new market trend is more and more obvious, China's hardware industry circulation pattern is undergoing a profound, intense change, in recent years and the future of a period of time, should be mainly circulation and terminal channel crossing, running state of traditional channels still play an important role, especially in the two 3 class market plays a leading role.
Operation more successful in the industry have tyrone, graceful, dinggu, elegant decoration, such as modern enterprise. But how to store operations are numerous successful marketing workers frequently discussed topic. Stores do have much chance of success. Store the main points of the success in where? Store has the following features:
1: shop sales, service integration, to create a stable loyal locks customers consumer groups; 2: conducive to the stability and development of sales network, to keep the group business continuity and stability; 3: easy to timely terminal to provide dealers and consumers lock product information, at the same time easy to collect market information and channel; 4: when consumer to store the choose and buy products, locks, one hundred percent of sales opportunity no other brands (store), greatly increased the lock products.