China is the world's largest hardware manufacturing center, at the same time is also the biggest hardware consumption market. From the point of data, hardware industry development is rapid, the huge market cake is divided among many size businesses. Although now in the market to sell hardware, hardware industry, the market is not mature, "on the one hand, performance in hardware consumer brand awareness is not strong, on the other hand performance in non-standard hardware market." The international mold and metal plastic industry suppliers association secretary general luo hui said.
Luo hui said, currently on the market of domestic outfit consumer, choose according to some advertising products, mostly for kinds of hardware, material, style, etc., most don't know much, more than by the sales staff a mouth. In the consumption of hardware, as consumers do not understand professional knowledge, and hardware and metal product differences between itself and not all our senses to determine, for different material varieties, professionals are difficult to distinguish, not to mention ordinary consumers.
ROM the fai, points out that hardware industry market capacity increasing, has given rise to many hardware companies large and small "boom", own, caused the situation of good and evil people mixed up. Due to the low market entry hardware sill, at present most enterprises is more streamline, the large-scale production, some local hardware store sales of hardware on the market, have no fastidious its enterprise qualification, low price to each pieces or timely yuan yuan, disturbed the normal hardware industry market.
In the luo hui, hardware production technology is simpler, this product has little technical content; In addition, the hardware of the style the same degree is quite high, the entire industry hardware sill is low, production can be carried out on a dozen people, so also has given rise to a growing number of hardware manufacturers. Except for some small workshops without qualification for the market cake, there are also some originally in the production of other products enterprises to actively involved. It is understood that the last two years, domestic outfit company of the wind is never in the hardware field, some furniture, flooring enterprises due to the fierce competition, have switched into the hardware industry, make the launch of a new hardware manufacturing enterprises continue to increase.
Overall, the hardware enterprise on a smaller scale, mechanization degree is not high, staff quality and the production efficiency is relatively low, relatively serious product homogeneity. Hardware industry competition, the competition is ultimately the brand competition, channels, after-sales service competition. Brand is the consumer concern, is also the core of enterprise survival and development.