China hardware products association, said that after 30 years of rapid development, China has become the world's main tool manufacturing center and the consumer market, China's production of hand tools and power tools besides can fully meet the domestic market demand, is also a large number of exported to all over the world. China hardware products association and deputy executive director of the tool branch director feldspar monk told the reporters, at present, China's tool hardware industry is in a critical period of core competitiveness, industry mainstream companies are increasing the investment of technology and equipment and transformation, to the healthy development of low carbon, environmental protection and energy saving. Domestic tool to determine the development goals in the next five years, strive to through the joint efforts of the whole industry realize the transformation of ascension from the quantitative to qualitative changes.
Stone monk said, at present, 70% of the total global tool by China, the United States, Germany, enterprise production completed. Among them, the Chinese tool manufacturing plays an important role in the global industrial chain. From the customs statistics show that during the 11th five-year plan, China tools export growth were more than 20% a year, in 2010 China's exports more than $8 billion a variety of tools; 1 ~ 6 months to complete this year exports of $4.904 billion, up 25.4% from a year earlier. At present, more than 160 countries have Chinese tools products.
It is understood that in the next five years, domestic tool in product development, the standards and market development etc to realize the new breakthrough. Concrete has five major development goals:
One is on the basis of the industry is growing at a steady rate, to achieve export $2015 in 10 billion, the independent brand exports to 10% ~ 15%. The second is to guide leading backbone enterprises, through the optimal allocation of equity mix, such as participate in the international market competition. In the process, to the basic elimination of high energy consumption and high pollution enterprises. Three is the introduction of advanced management system, increase the intensity of innovation, strive to establish one or two at the provincial level or national engineering technology center, make sure to develop innovative fund not less than 5% of sales revenue, has obtained patent declaration or half to put into practical use. Four large enterprises are encouraged to pay special attention to quality management, the establishment of a high level of laboratory equipped with advanced professional testing instruments, and used for routine quality control. Five to expand Chinese brand visibility in the international market, strive for more chinese-made tools products into foreign high-end market; At the same time, improve the share of domestic high-end products.
Monk, said stone to achieve these goals, the first thing to vigorously to do a good job of fostering tool brand in China, especially in the domestic and foreign markets and expand China tool independent brand awareness, make the enterprise in the process of cultivation and create brand constantly improve their own competitiveness, to enhance investment in technology and equipment, and strive to form in the coming 5 ~ 10 years a number of annual output value of 1 billion yuan level enterprises, and develop a three to five of the world's best-known brand of tools and a large number of domestic famous brand tools.
China hardware products association director Zhang Dongli added to this, the 12th five-year period, domestic tool industry should step up the pace of transformation and upgrading. Production enterprises should pay more attention to the quality safety and technological innovation. Only in this way, China's tool industry can be realized from the manufacturer to produce power. At the same time, the industry cannot be vicious competition, should hand in hand to competition between fellow professionals, and through the cooperation with international members, promote the development of itself and global hardware industry.
At present, China tools has sprung up a batch of famous enterprises, such as Great Wall seiko, ningbo, zhejiang province shandong whedon power tools group industrial co., LTD., etc. The enterprise boss have also expressed his view of industry development direction in the next five years and the development of the enterprise. Shandong power tools, chairman of tangerang, located in sex, said jiang's rapid economic growth, the increase of income, the demand for high-end brand tools on the market, more and more high, this also is domestic tools in the future the key to enhance competitiveness. Like other manufacturers in China, at present, the domestic tool face rising labor costs, shortage of supporting products, electric power resources are inadequate, increasingly strict environmental requirements, such as challenges, how to realize the benign development in front of these difficulties, whedon power tools group, determine the development of the principle is: to further develop and expand the company to live wrench, wrench, socket and group set of tools for representing the fist products, production lines for these products increase the intensity of reform, to ensure the high efficiency and high quality. At the same time, and stronger brand. At present, the CPC wendeng power have given the company the original export brand MAXPOWER tools group, registered in the country for mooring brand, and established the tangerang mooring tools co., LTD., invested 100 million yuan to the construction of the brand.
A manufacturing without its own brand, can give others to be forgotten forever. How to cast brand in the world? This is not a simple several advertising can achieve, need to enterprise product quality, technical level, the brand strategy, intellectual property, corporate culture elements such as powerful support system. The Great Wall seiko since it was founded in 1984 in a fair, just set up the brand creation and brand protection consciousness, set to introduce high precision equipment, high and new technology, advanced talent and set high standards, high five code of conduct for the production of high quality, has achieved good results. Great Wall seiko strive for in the next five years, around key global tool industry development, through unremitting innovation, to be near world brand goal.