Hardware industry in China since the 1990 s has maintained rapid development, has now become the world's important hardware big country, China's hardware industry in product research and development, innovation, brand management, marketing management, enterprise scale, financial strength, and many other aspects of hardware with the world famous enterprises exist some gaps. But believe that through the joint efforts of all parties concerned, these difficulties can be overcome and solve. At present our country has developed a phased development program: by 2015, hardware manufacturing level has improved significantly, some industry into the international advanced level; By 2020, hardware manufacturing industry as a whole has reached the international advanced level. Metal products industry development in our country has huge potential and wide prospect of market, the relevant hardware enterprise should have the courage to meet the challenge, seize market opportunities, with industry development.
1, the rise of China hardware manufacturing centre
With the speeding up of China's integration into the global economic environment and economic strength of the rapid rise of China has become the world's most dynamic economic region, China's economy better facilities, industrial development more mature and lower labor costs, has become a global center of comparative advantage, hardware manufacturing hardware manufacturing export-oriented development characteristics is obvious.
Centre to strengthen the first performance in hardware products exports overall growth in recent years, the main hardware products export growth rates are higher than production growth, more higher than the growth rate of the domestic market sales; Main hardware electrical products full flowering, power tools, hand tools, construction hardware products not only the traditional export growth categories of products is very high.
And before export proportion of small kitchen electric products and sanitary products of export growth in recent years is also very obvious, huge market and center position of gravity will further attract hardware multinationals transfer to China's manufacturing center.
2, industry capital operation was more active
In global competition environment, in order to obtain favorable competitive position and improve competitiveness, industrial capital is another theme. The supor, HuaDi, macro successively listed, and the capital market operation also won't because with YueMei of restructuring and stop, failure from the capital point of view, the current main characteristic is the expansion of capital deepening, from the point of view of competition, cooperation between enterprises resource sharing are on the rise.
3, hardware enterprise polarization
In the next few years will be hardware industry high speed oscillation period, the direct result of the high speed shock is led to the current hardware brand camp polarization trend to expand. Is expected in the next few years really able to survive in the market of hardware enterprises absolutely not so much now. But hardware industry the high speed shock will bring huge opportunity, the result of the shock will make more rational market operation.
4, sales channel competition is increasingly fierce
Pressure due to domestic hardware hutch defends products supply exceeds demand, quality, sales channels become the key competitive factors, one of the parties to the increasingly fierce competition for channels, on the one hand, kitchen electrical manufacturers to strengthen the control of the retail terminal, strive to reduce the sales link, save the cost of sales, sales channels to develop in the direction of specialization, the company sales mode develop in a direction can adapt to various market at the same time.
Sales, on the other hand, the development trend of the large home appliance chain's status is rising, the control of the industry, participate in and caused mainly by the manufacturer before the dominant price competition, with its broad market coverage, large retailers buy scale and cost advantages, in terms of product pricing, payment for goods delivery will increasingly enhance its capability of control of the production enterprises, at the same time, the international market demand for hardware products in China will gradually change, the quality of Chinese products, packaging, delivery deadline will have higher requirements, and gradually extended to the production process and product research and development, product and environmental protection, energy resources and human environment.
5 a competitive, high quality, high technology products
With the deepening of competition, the hardware industry chain in each phase of the profit space compression, the price of space is decreasing, more and more enterprises realize that competing on price alone cannot establish core competitiveness, is not a long-term development direction, to explore a new development path, many hardware companies increased the technology investment.
The development of new products with high technical content, product differentiation as a long-term solution, the development of the enterprise to seek new market demand, set up new economic growth point into (such as small appliances and other similar industries), in order to realize the sustainable development of enterprises.
6, at home and abroad enterprises to speed up the convergence
Domestic hardware enterprise in order to enhance their own strength, to expand international market faster, will be accelerated and fusion of foreign enterprises through a variety of means to improve product quality, improve competitiveness and continued to expand at the same time, the United States, Japan and other traditional markets in southeast Asia, the Middle East, Russia, Europe, Africa and so on will fully bloom.
In the next few years will be hardware industry high speed oscillation period, the direct result of the high speed shock is led to the current hardware hutch defends brand camp polarization trend of expansion, which is expected to survive in the market in the next few years real hardware enterprises absolutely not so much now, but the hardware industry the high speed shock will bring huge opportunity, shock results will make more rational market operation. International mold and metal plastic industry suppliers association secretary general luo hui said, China's hardware industry structural adjustment of momentum will continue, but at the same time will continue to appear some bright spots, hardware enterprise polarized situation could get even worse, some do not adapt to market competition, the enterprises will compete through different channels to exit the market, and hardware giant will gradually emerges.