The price war, someone says, is "the simplest and most competition no way", can only lead to kill each other, both wei yu, but the truth is just the opposite. Cut each other on the surface, just like vendors Shouting each other in a vegetable market is as simple as low price? Behind but for enterprise, the price is one thousand ways through scientific management, advanced technology or system innovation to gain cost advantage. As for sanitary ware industry, behind the price in addition to costs and sales, and survive on the helpless.
Rising raw material costs enterprise survival difficult
According to the small make up to know, since last year, needed to produce stainless steel copper and nickel and other metal the jump in prices of raw materials, hardware, ceramics cost is high, back to the cost of the mountain of sanitary ware enterprises is getting more and more heavy. As a result, lead to the direct cause of increases in the prices of sanitary ware is produced from upstream raw materials. In addition, the rise in oil prices has increased the wei yu product transportation costs, make an already stressful sanitary ware enterprises camp even harder.
Companies to price to attract consumers
In market competition, the enterprise try very hard to cut, that's not to say that they are naturally like a price war, but in the face of consumer choice, they have to. Consumers have a consistent behaviour: under a given product or service quality, the lower the bid, which enterprise most consumers who buy more books. Under the firm's preference, consumers always tend to be at the lowest price to buy the same things, or at the same price to buy better things. Regardless of what kind of competition ceramic enterprises (such as the brand competition, quality competition, technology stone production line, etc.), ultimately fall on price competition. So, in consumer finance under the constraints of limited, want to let them to pay to buy things, the enterprise must on the conversion of "price" to please customers.
Companies to attract the dealer price
Adopted a jerry-built behavior of enterprises in the production process, and this is not a few, many companies have adopted this way to cut costs, of course this also can't completely blame them, can only say that the current market conditions force businesses to do so.
A medium-sized enterprise marketing manager said that the current small and medium-sized enterprise is really hard to survive, originally enterprise still has certain advantage in the market, but eventually lost the advantages make enterprises today don't know what to do. He said before they produce faucet price cost actually should be two hundred yuan, but manufacturers ex-factory price can't set up for the price, otherwise don't have any merchants will accept. They can only use the low prices to attract business, otherwise so many manufacturers now for businesses to choose, then businesses will not choose the price is too high.
In recent years, China sanitary ware market gradually tightening, sanitary ware sales basic are in decline. Under the condition of the economy is bad, a lot of wei yu brand began to different levels of promotional activities, through incentives to stimulate consumption. Originally located high end product that defend bath, today's orientation will have certain down, therefore can only be worth to drop, to strive for more widespread customers. For consumers, whether the hype, the stunt, price is the really down that is real.