Hardware tools in China small towns to enter the Chinese market, the difficulty is quite large, is a relatively unfamiliar market. So, facing hardware enterprise into the market development of small towns in our country, still need to see some problems that exist in the industry market. In the future development, hardware tools industry to explore new way to build the rural market, huge market development space for the industry are very positive.
      Firstly due to the rural market is highly fragmented, so cultural differences, habits and the natural environment is very different, so their demands for a family to decorate differences, not only different from city, and also different between the country, for this kind of situation, enterprise must research their life habits, and according to their characteristics, to develop their products, for example, they need to have piled up, to place production tools, all sorts of sundry and food items, such as differences in use environment, wear resistance and other characteristics of the ceramic tile can have special requirements, only to get to know them, and designed their favorite products, will get the welcome of the market.
    Then is to establish a sales network. Hardware tools businesses for city sales model is not suitable for the rural market, due to the vast rural area, so to develop flat sales network, and enterprises should establish a leadership organization, organize market research, to develop the rural market development strategy, and training sales staff, it is a relationship to the enterprise survival long term action, any short-term behavior is doomed to fail.
     Let hardware tools to develop highly potential of rural market is a big trend, a fertile ground for training brand, but the opportunities and challenges, only the enterprise hardware tools to the countryside as a development strategy, rather than through the crisis, and on the enterprise organizational structure changes, commit resources to research, develop new operation pattern, develop talent, organize forces to implement, in order to seize the opportunity to become successful.