With the furniture market development hardware market has become even more mature and excellent home hardware companies began to appear, Chinese metal hardware market is expected to occupy the world. Under the current international competition, domestic hardware plastics business if only the existing advantages clearly unable to meet the needs of modern business processes in compression costs and maximize profits. Accelerate the development of e-commerce has become the domestic plastic hardware industry challenges of economic globalization, grasp the initiative to improve the international competitiveness of the inevitable choice for the twenty-first century e-commerce will become the main driver of metal mold plastic machinery industry trade growth. Faced with pressure from the international market, domestic enterprises to overcome hardware plastic raw materials prices, the increasingly competitive market, some serious excess production capacity and other unfavorable factors, the positive change in the business model, the use of modern network prominent invisible market functions, to achieve the physical market, the invisible market simultaneously, expand sales channels, tap the business potential, and actively explore the international market, in order to allow enterprises to really come out from the predicament.